Never saying no to a sale.
Why you need 3G / 4G connections to keep your retail business in business.
When a customer is standing there at the point of sale, prepared to make a purchase, the last thing a retailer wants to say (and the last thing the customer wants to hear) is “Sorry, the system is down; we can’t take credit cards right now.” Not being able to accept a credit card just when a customer is all set to buy is every retailer’s worst nightmare.
Challenge: The need for fast continuous connections
- Cost/benefit balance – Affordable DSL and cable connections come at the price of several hours a month of downtime. T1 connections are better, but can be too costly for multiple stores.
- Need for high performance – Sometimes wired connections can be up and running, yet low-performing, trying customers’ patience as they wait for transactions to go through.
- Inventory control – Retailers need continuous Internet connectivity not just for credit card sales, but also to get up-to-date inventory and pricing information from data centers.
Solution: Failover and M2M from CradlePoint
CradlePoint addresses retailer needs for backup when a primary wired connection drops off or slows down. Quick and easy to deploy, CradlePoint solutions for failover and M2M provide 3G / 4G network connectivity to avoid potentially disastrous service interruptions.
In action: Fast, reliable connectivity for a window coverings retailer
A leading North American retailer of window blinds and shades relies on a CradlePoint failover solution to provide continuous uptime for store transactions in the event of an outage of primary wired connections (T1, DSL or cable, depending on location).
- Faster, better service – Once the CradlePoint solutions were implemented at store locations, the retailer noticed a 10-15% improvement in connection speed and reliability.
- Simple deployment to multiple locations – The CradlePoint failover solution allows the retailer to save a single, simple configuration file to disk for easy and quick deployment to other units.
- 3G / 4G support – The retailer has been pleased with CradlePoint’s constant upgrading of firmware to support more 3G devices, and anticipates being able to take advantage of 4G with just a simple swap of modems as CradlePoint routers are 4G ready.
Case Studies
- Healthsense Uses CradlePoint to Connect Caregivers with Older Adults 24/7
- Yacht Captain Provides WiFi for Passengers with 3G and CradlePoint
- Sloan Security Sets Up Very Remote Network with CradlePoint
- RV-er Does Business on the Road with CradlePoint and Mobile Broadband
- CradlePoint Helps King County Search and Rescue Save Time, Money, Lives
